Turning behavior science into a movement 💚
Last week, our teams across Malaysia, Singapore, China, Germany, and Taiwan ran Kelington Worldwide Green Week Initiative designed from the ground up using the behavior-change framework from Atomic Habits -make it obvious, attractive, easy, satisfying.Source: James Clear,Atomic Habits(2018) How we turned theory into reality: 1. Obvious: Eco Tree builds in every country + Earthwise micro-video,…